Strategy
Before you buy the platform, write the decision down
Most failed system purchases were lost at the requirements stage, not the vendor stage. A one-page decision record is th…
Media
Every angle, every moment: what a 360 booth actually adds
Step on, spin, share instantly. What is inside the premium package, and why the thirty-second turnaround is the part tha…
Data
Your dashboard is fine. Your definitions are the problem.
When two departments report different numbers for the same month, the fault is almost never the BI tool. It is that nobo…
Compliance
GDPR: the five records a regulator asks for first
Privacy programmes are judged on evidence, not intent. These are the artefacts that get requested before anyone reads yo…
Media
What a corporate film costs — and what actually drives the number
Two films of identical length can differ fourfold in price. Almost none of that gap is the camera.
Media
Drone footage is easy. Legal, useful drone footage is not.
The shot is the simple part. Permissions, airspace and a delivery format someone can actually use are where projects com…
ICT
Integration debt: the invoice that arrives three years late
Every point-to-point connection you add to avoid a bigger decision is a loan. This is what the repayment looks like.
Strategy
The scoping call we do not charge for — and why
A third of the enquiries we take should not become projects. Finding that out early is cheaper for everyone.